Home Staging 101…

The Benefits of Home Staging
Staged homes sell in an average of 33 days or fewer, compared to unstaged homes, which typically stay on the market for almost 200 days. Furthermore, staged homes can often increase sale price by anywhere between 3 and 50 percent. So just how much should you invest in staging? Depending on your budget, the state of your home, and whether you hire a professional, it can cost anywhere between $200 and $8,000. And while this may seem like a huge amount, it can save you money overall. Because unstaged properties typically stay on the market longer, they often face price reductions,those reductions are generally between 5 and 20 percent. In other words, if you put your house on the market for $250,000 and it sits with no offers for months, you might eventually reduce the asking price by as much as 20 percent, from which you’d lose $50,000. Staging a home can cost a fraction of that and speed up the selling process.

The Rules of Staging
Staging is different than decorating; in fact, they are almost opposite. “Decorating is about personality, staging is about depersonalizing.  Because you’ll be preparing your home for an unknown buyer, you don’t want your home to look too customized.” There are four main elements of a staged home, all of which should be done with neutrality in mind:

  1. Clean
    The home should be spotless. Take special note of typically dirty, but overlooked areas like around the toilet.
  2. Declutter
    Hallways, tabletops and counter space should be clear of all papers, appliances, knick knacks and personal photos. Don’t forget to take down decoration on the refrigerator.
  3. Neutralize Paint Color
    Dark colors and patterns on the wall can make a home harder to sell. Choosing a light, neutral color scheme throughout the house will make the home more appealing to potential buyers. Schwarz suggests taupe with white crown molding.
  4. Downsize Furniture
    Too much furniture makes a house look significantly smaller. Schwarz suggests taking out three to four big pieces from your home, which will open up the space.
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